The ability for us as marketers, or stakeholders in our organization's overall success (ie- sales) was that we could measure how many people saw each ad so it gave me an idea about ROI/cost per view etc., but I think also just being able see what ads were viewed by who would be valuable information too! We have noticed some lag issues when using this tool - sometimes not seeing all views right away; however they work with you directly via email if there needs more clarification than simply viewing numbers themselves which makes sense given its purpose!! Using qlikview has been really helpful because my colleagues don't know much coding at best whereas myself personally do understand SQL better then code itself :) It helps everyone stay up date together regarding campaigns since everything happens through one dashboard instead having different dashboards set aside from other departments' info suchas Salesforce data / Marketing analytics team reporting tools like Google.