I read many conflicting reviews on here before purchasing this towel. For me it's perfect! I have a DevaTwist towel and wanted something similar. I like the Deva but the button at the back is too low causing the towel to drag towards the hairline. The kitsch towel has a button in the middle of the back of the head, so it fits me better. I have long, thick, 3A curly hair and everything suits me! It absorbs as much as a deva towel. A lot of negative reviews said that this towel didn't dry out the hair. This isn't Hogwarts. No towel makes your hair dry or already styled. It helps get rid of excess water and helps me air dry faster. I leave it for an hour or two and then let it air dry. I feel my hair is less frizzy using this towel. If I had to choose between Kitsch and DevaTwist, I would choose Kitsch. I plan to buy a second one because I like it much better!
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