I have been working with Ben for over 5 years now, he is creative director of my marketing team at work! He knows what makes sense in terms of social media platforms & has excellent experience to back it up - which keeps us all moving forwards together as one unit.
The only issue that could be said about him was his lack of knowledge regarding technical skills such as SEO (Search Engine Optimisation), but this can easily rectified by hiring an external service provider or paying more per month than you would pay yourself if required. We are currently running several Facebook adverts throughout each day across different sites/channels within various industries so keeping track becomes very difficult without having someone who understands where everything sits from time-to-time. This helps me understand when things need tweaking etc., allowing greater efficiency around content creation whilst also ensuring every campaign delivers its objectives effectively.