I like that you can customize your ads to fit with any type or size business! It's great for small businesses as well because it is so easy to use & affordable!! You have all kinds of options when using this program - from text only banners (which allow me flexibility) through video banner placements which really get people engaged (& interested). There isn't anything specific about ele 10 interactivaaas i dislike but there aren't many things either. If anyone has questions they should be able to find answers by just doing some research online. This software works best if used correctly together w/other ad platforms such as google analytics etc.. Also makes sure u know what ur looking at before purchasing an advertisement package b4 buying them.