The platform feels very intuitive to use compared to other platforms I've used in my career (iMessage/Facebook Messenger). It's great having an app dedicated solely towards creating videos rather than needing another service like Facebook or Instagram Stories. As of right now there isn't much functionality available but they are adding more features regularly so we can expect progress each month as well. We're able to create short-form ads which provide us some revenue from our production costs when someone watches them through their respective channels / apps.