I bought this after receiving a sample of the shampoo and conditioner. It's not something I've used before. I say this for several reasons...* The texture is that the shampoo is thick but I had to apply more than usual to my hair and I have medium length hair.* The effect is that it really makes my hair thicker. I don't have very fine hair, but it adds volume, especially when my hair is in the "curly" phase. It also softens my hair even before the conditioner is added.* Cleanliness - Once on the hair, it feels like it's never been washed out, it's washed out. My hair seems cleaner than other brands I've used, with the exception of my "regular" brand (Garnier Whole Blends - Honey Treasures) which always feels clean. In terms of "smell" Keraphix has a mild, pleasant smell. It doesn't linger too long after the hair has dried unless you run the hair up to your nose. Since Nexxus brands are found in salons, it is definitely salon quality. It keeps most of its promises, but nothing is 100% accurate. or perfect. To date I have not found a shampoo (or conditioner) that is 100% perfect and I have used every brand in existence. I alternate the Keraphix system with another hair care system. I've found that alternating the two works best for my hair.
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