Each hook has 6 rare-earth magnets embedded in dense rubber. This gives the hooks gripping power on slick metal surfaces such as refrigerators and filing cabinets while preventing scratching and slip.I needed one to try where a regular bare magnet plastic hook never was able to keep up - holding a flexible laundry basket upright. The old magnet would always just slide down. This one holds its own and then some.One hook easily holds my old Nikonos II on the sheet metal of a filing cabinet and would hold a lot more.
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