Brand Name (Not Fake). Yes, the improved formula in the large bottle is actually lighter in color than the thinner solution in the tube. However, the bottle sucks too much to squeeze, so you'll have to pour it into a bowl. If you've never dyed your hair a light color before, lighten it first. Whether you have fresh bleach or not, apply this color to washed, unconditioned and dry hair. Use latex or nitrile gloves (doctor's or mechanic's gloves) and treat your hairline and ears with petroleum jelly, wear crappy dark clothes - expect paint to get on your shoulders and arms. If it gets on the skin, it can be washed off with regular soap, but the longer it sits, the harder it is to remove. Apply the color to your hair like a leave-in conditioner, only more carefully, don't skimp or I made the color in a box, it's the same concept - apply to each hair. Don't panic about "wasting" the dye left in the bottle, this stuff is shelf stable and doesn't get weird if you leave it in boxes like dyes. It doesn't mix or blend at home, it really is like a conditioner. What's in the individual bottle is applied to your hair, leftovers can be left in the bottle until you wish to re-dye another day. After application, leave on for as long as you like, I recommend at least 45 minutes but I prefer more than an hour. By wrapping your head in cling film you will get rid of the clutter when going about your business or anything else. It's a total mess in the shower to flush it away, but that's okay. Don't bother washing or conditioning after a full rinse as this formula is a conditioner. On bleached hair, this color shows itself very well, and when it fades, it is still cold. The color will fade with each wash, especially when the water is hot. Hot Tip: Put some of this color in your conditioner (then let it sit for as long as possible) to prevent fading on wash days. It takes about two weeks for my bleached hair so after 3-4 washes I will go from a stunning pink to a faded pastel pink yellow. at home this (on bleached hair) is the best choice.
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