The platform is very user friendly with great support from both customer service as well anamp; marketing teams at various stage of development in different countries around world (UK & US). They have also been working closely together during our implementation process which has helped us achieve greater results than initially expected! We are still learning how best they could use this solution but overall I would recommend it because we've had such positive experiences so far especially when compared against other similar solutions that were more expensive or not integrated like ours was/is - all benefits achieved by simply using one single software toolkit without having multiple toolsets running sidebyside etc!