It's easy enough if you have an account with bO so it integrates into your dashboard without too much trouble at first! I wish there was more integration of their API tools - they're not as in depth or flexible than other providers out here like goo but still workable none-the less :) My only issue right now would be how long its taking me to get my own custom domain working properly when using this service vs others (google etc). We use Bo extensively within our agency/team which helps us manage leads effectively across channels including SEO / Social & PPC campaigns plus direct communication via chatbot integrations.