I am a 30 year old female. I have very dark circles under my eyes. To be honest, that's the only reason I wear makeup to hide them. I have used many types of concealers. Tape Tarte shape, Mary Kay, Estee Lauder (various varieties), Buy-by-Eye IT Cosmetics, Clinique, Laura Mercier, Mac and Bobby Brown. I typically spend between $25-$30 on a tube of concealer and am still unhappy with the coverage. Or it looks too heavy and thick when I apply a damp makeup sponge and powder (to accentuate fine lines under my eyes). This little gem is amazing. I use this concealer every day instead of all my expensive branded concealers. It offers full coverage, is easy to apply, lasts all day, is not drying and is not too runny. I'm so happy I tried this product, I will definitely keep it in my everyday makeup bag.
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