The best thing about this software is its ease of use; it's very simple to set up and get started using. I am able to see what each campaign looks like in real time as well as being able to track all campaigns at once. There are some things that could be improved such as having more flexibility when creating different types of ads (i.e., text only vs image or video). This has been helpful so far because we can create multiple campaigns without too much trouble. We've seen significant increases in traffic from our website after setting up various advertising campaigns.