The UI is very clean, easy-to use (even for non technical users), all features are available in both desktop client as well web interface; good pricing model that covers my needs at an affordable price range.; I am solving Business process automation by using Datatrue's workflow engine which helps me build automated processes easily within few clicks without requiring any programming knowledge or skills.- Very efficient team of engineers who helped us resolve our issues when we were having them during implementation phase - Helped implement new functionalities like bulk uploads etc.,.