I like that its free to use (gratis). The admin interface is very easy at first glance but has many little details to understand/use in order to perform your own tasks efficiently. Its also great how it allows you to export files of sql queries generated by datanits into other applications such as Excel or SQL server itself! It's really handy when one wants to have some form of documentation about their work which can be easily exported using this feature. We are currently solving an information bottleneck problem within our organization where we store massive amounts of user profile info stored locally through different platforms used internally. The amount of users being updated daily was causing performance issues so now instead of storing everything directly inside each platform they're now getting saved onto the cloud before reaching us again.