Large is too small for a large breed dog. We have a 97lb labrador with a large head. It won't even make me tense unless I'm gagging him. The large one is suitable for a medium sized dog. I don't know what kind of testing the owners of this product did, but they need to find some big dogs and have their heads measured. You will find that they need to add about 6-8 inches to the width of this piece for it to tie. That's hardly suitable for a 70-pound German Shepherd. This is on it without the possibility of expansion. Does your company produce XL or XXL? And where they are, apparently not on Revane. The company has to change the plus size specifications to fit a 70-pound dog. Then create XL for dog size 70-110. Just my 2 cents. Look, I just saved you money and time on research.
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