I have purchased several Ethernet cables online over the years, but after purchasing my first Tripp Lite I have never purchased any other brand other than Tripp Lite. The quality is consistent and I could always count on getting exactly what I expected. In this particular case, I needed a white cable running down the stairwell baseboards from the downstairs router to a second router extending my wireless network on the second floor. The Tripp Lite cable didn't twist or kink as I manipulated it along baseboards and around doors. The result is almost invisible (see photo). This cable met (and exceeded) my expectations.