I am very disappointed at this point. It can change, but I can't. I guess so. I will continue to use it until the tube runs out. Incredibly expensive toothpaste. I think it's what they call "private label" (someone takes a product made in China and gives it a name). Private label is all about marketing. The marketing information and packaging encouraged me to try it. Reading the ingredients confirms this. Currently I will never buy this product again and would not recommend it to anyone unless I like the person and I don't want them wasting money on nonsense.
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