It is very easy to use, it has all the features I need for my business. Sometimes there are minor bugs that would make me lose confidence in them but overall they have made improvements since we started using them so its just easier to trust their product more than anything else these days. The best thing about this software over others out there is how customizable you can get with it. They let us customize everything from our landing page layout to what fields of information we want pulled into the system. There's no right or wrong answer when it comes to customization. Its up to your own personal preference. We were able to create multiple pages within one account which was helpful because now customers don't have to navigate through different websites to find the services/products they're looking for.