I like how it can be used as both an email subscriber capture tool but also has other tools to get more traffic from social media platforms or even just blog posts! It's easy enought anyone could use this in their sales process if they wanted too without much training required at least not over night kind of way - you do need some time learning about things first before using them effectively though!! We've been able solve many problems we have had previously by sending out these campaigns which then converts into new opportunities coming back up onto my team each week so far its working wonders really well.
Plus being part oof multiple programs allows us access tot he best features available within those systems meaning one less thing i would ever worry abotu having running myself! Highly recommend getting involved when there are free trials etc around because otherwise u end paying monthly subscription fees later downthe line unless ur willing/able pay upfront (which isnt always possible!) :) Email Subscription.