The ability to track produce from field through packing into boxes, and then shipping out of the warehouse or back into the fields. It's easy for our buyers to see where their products are at each step in the process. We also use it to keep track of inventory during harvest season which helps us plan better for next year. I would like to be able to export data directly to other applications such as Excel for analysis purposes, but this functionality isn't available yet. As an agricultural business we need to know exactly what goes into production so that we can make sure we have enough supplies coming off the farm every month. This system allows us to do just that!