It is very easy for me as I am part of its marketing department in my organization now.It's not just helpful but also gives great training sessions about web analytics tools available across various marketplaces like Google Analytics or any other tool if you really want it so! Sometimes when we are creating our campaigns using different platforms there will be some differences that needs more attention before putting final touches. Great platform which i have been working with since last few years till today where all aspects related to digitalization has made much easier. As per current scenario almost every aspect required data collection from customers who use internet while surfing websites etc., hence this software helps us track them properly without having manual involvement involved.