I like how flexible this software could be used by our organization. The fact that we have been able to use it as a starting point and then customize it to fit our needs has helped us get off to a great start when working through some very complex problems. There are certain things about it that would make me wish there was more documentation available but those things were not readily apparent at first glance so overall I am satisfied. We started using DIYOTA primarily because of the benefits it provided over other ETL tools (SSIS, Data Transformation Services).