I like that it helps me to plan my campaigns, track results, compare performance with competitors etc. The user interface could be better but this can be fixed by adding more features in future releases of the software. It's not free so you need money to buy licences which may or may not suit your needs depending upon what exactly are doing using tidymarketers. We use tedy marketer as our marketing automation platform where we create multiple automated emails at once without having to worry about manually creating each email one-by-one.