I dyed my hair strawberry 2 weeks ago and the color stays. I don't shampoo, just conditioner to keep the color as long as possible. This Wella paint is similar to Pravana but doesn't stink like cheap perfume (ugh), Joico or Manic Panic but costs a lot less per tube. Wella Color also makes my hair more conditioned like it used to be with special effects. Strawberry color - warm, slightly orange-pink. Raspberry - Cooler, slightly bluish pink. Both are bright! I mix mine with Clear to dilute the intensity of the color a bit.
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