Packaging says to wear for 5 minutes. However, I like to cover all my gray hair, so I leave it on for 10 minutes; works perfectly. If you want to cover your gray hair completely like I do, then I recommend that you do not apply this product to your hair immediately after mixing the contents of the small applicator bottle. After mixing, let the product stand for 3 to 5 minutes. This will ensure that Just for Men will paint over all of the gray.
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