The ability to customize my own website without writing code, it allows me work with many tools like wordpress or joomla but still keep control of how things look from inside ionized dashboard (my favorite). I've used some other CMS that required coding experience so this was nice for not having all those skills needed! It's easy enough if you have any html/css knowledge however even basic CSS requires no real expertise in HTML as well - which surprised at first because there are more advanced sites out here using very simple css layouts compared ot what i had seen before when coming form web development background where we always worked way beyond just creating page templates etc., So far works perfectly fine though maybe could use better documentation? Maybe add tutorials into their platform itself showing people step by steps exactly wy they do certain thing within admin panel instead explaining them afterwards once someone gets stuck somewhere while working throught tutorial-like material might.