With segmentification we are able to target our content more effectively which in turn increases leads/sales opportunities as well provides much needed insight about who is buying from us so that marketing can be targeted accordingly at all times! I love how it allows me to see exactly what my audience wants without having them speak up or filling out surveys - they just click "like" if something interests them enough!! It's easy-to use with simple drag & drop functionality allowing even non tech savvy people an intuitive way of selecting their ideal segments quickly. There isn't anything i dislike but would like some improvements when creating new groups (i'm sure this requires additional training). We have been using segementificatons since its launch almost 2 years ago now. Before we used Google Analytics where one person could not easily manage multiple accounts let alone understand data analysis properly hence why there were many mistakes made by myself personally trying figure things out rather than.