I like how they are able to create customized campaigns for my business! We have been working together since March 2017 when we started our first campaign during Black History Month where it generated over $3K in sales - great success. The team is always willing to help you out if there's anything at all going wrong or something new about your account needs attention. There isn't much dislike as far as what i can think off but some customers may not be familiar w/ this product so maybe give them more education? My experience has proven very positive thusfar!!