There are many aspects of this product that I like, such as being able to use it with R or Python for statistical analysis (both in-house & published papers). The interface is easy enough so non-technical users can work without issue. It's fairly inexpensive compared to other products out there. What we don't have right now is an option where you could create your own "synthetic" variables from existing ones instead of having them all preloaded into the system by default - which would be great! We're using the program primarily to populate our database with more diverse samples than what typically comes through NIDA grant applications.