Review on ETLTUSBBLK Premier Series Retractable Lightning to USB Charge and Sync Cable for iPhone, iPod, and iPad - Black (3.2ft) by Mark Hart

Previously bought one of these from a shop (was an older model). These new cables are not suitable. The biggest problem I've noticed is that the cable-to-plug connections are perpendicular to the lightning plug end, where they were parallel in the past. I'm not sure if this was the cause of the durability issue, but I've already had to throw out one of these cables after it stopped working. I'm still using another new one, but when I stretch it to its full length, I often have connectivity issues while charging. I would not buy these cables again in the future due to reliability issues.