This is an awesome platform for small businesses or individuals that want to do some really awesome things with GPS without spending tons of money. I have been able to figure out how to make a few cool applications from this software such as building a virtual museum in which visitors can explore exhibits from anywhere around the globe. I also use it for tracking vehicles using AR. There are definitely a lot of features not included, but there are more applications like these in the development stage so I'm sure they will come out eventually. The best part about this tool is that you can try it out for free and see if you like it. I have used this mainly for research on the geospatial industry, however, I am thinking about starting my own business and could possibly use a similar idea.