The ease by which we can create apps with no coding knowledge! We've been able to build many different types of apps for clients ranging from small businesses to large corporations. I like how easy it is to customize our app's look & feel as well as add new features over time. It has taken us some time to learn all its ins-and-outs but once we did, everything was smooth sailing. There are times when there isn't much documentation available online so sometimes it takes awhile to figure out how things work within the tool. Sometimes, if something doesn't seem right, support isn't always great at helping resolve issues. For example, one day while working on my project, I realized that a button wasn't displaying correctly. Support didn't help me fix this issue until 2 days later. In general though, they were very helpful.