The UI/UX interface has been very intuitive for non-technical user's who are required by their companies / customers using our software apps! As it gets more difficult over time - with new features being added etc., there may be problems down stream (ease o use) at some point which requires additional development effort from us as developers working within this area.. Not much I dislike about Apphve so far but if your looking into creating native iOS app then look elsewhere otherwise go ahead &