I am a retired Dental Hygienist and 75 years old. I am constantly told how beautiful my smile is. I haven't whitened my teeth in years; I also have no sensitivity and there has been no decay for many years. I attribute this to the A&H toothpaste (and daily floss) but only the one that says Liquid Calcium Technology on it. For the past many (20?) years, this ingredient has always been in one of their versions, but in an apparent desire to have one toothpaste for everyone, they continue to make other versions without it. People who want whiter teeth often make the mistake of brushing too often, too hard, and using the strongest whitening toothpaste they can find. They defeat themselves by wearing away the enamel, exposing the darker inner layer of the tooth. Stop bleaching, stop brushing your teeth too hard, stop drinking red wine and coffee all day. Then get this version of Bright & Strong and hopefully you'll see a difference, although it depends on how bad the damage is. I have no affiliation with Arm & Hammer.
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