Yes it's not cheap However, you get what you pay for here 100%. I haven't seen any other sun visor on this market that comes close to this quality. All the previous shades I've used are great Made from cheap nylon that won't hold its shape when unfolded. They fold sideways and are usually incredibly difficult to position correctly on the screen. That's not a problem with the Wooden lampshade. Once attached to my field monitor, it holds its shape perfectly. The construction of this shade is probably twice as thick as any other shade I've used before, which is probably a big reason why it holds its own. Oh, shape, like now. Look, if you're a hobbyist and just need something cheap to get you through a shoot or two then definitely get one of these other cheap sunglasses here at Revain. However, if you record video for a living OR really need a product that will last you for years then pay more for such high quality from Wooden. Put simply, wood doesn't skimp or cut anywhere. Personally, I'm happy to pay more for an umbrella that will survive AND perform much better than any other sun visor I've seen before. You get what you pay for.