My children loved receiving surprise packages addressed to them: new toothbrushes, a tube of children's toothpaste, stickers, an hourglass and a diagram inside. I gave each of them a chalk marker to match the color of their toothbrush and now they happily and proudly brush their teeth without asking (don't fret). The decisive factor was the positive association with opening the packaging (obviously from the tooth fairy). They especially liked the timer, although it broke on the second morning - well. I wish there were more color choices. My daughter doesn't like pink and my son prefers green. That's my only real problem with brushes. Functionally they are great. My kids spray their bristles with hydrogen peroxide after rinsing and store their brush in a capped glass bottle (made from their favorite juice or kombucha drink) to keep them clean and avoid re-emerging misplaced toothbrushes.
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