I like how easy it was for me as an intern at NPS Labs (a SaaS product) who had very little technical knowledge but wanted some help with our codebase! The ability of being able use one tool across multiple products made this process much easier than having separate tools or processes in place within each individual project we worked upon during my internship period there - which would have been more time consuming!! It's not something i can say has any dislike about though because everything works flawlessly together without issue so far when using all three components simultaneously. Definitely give them try if you're looking into creating your own AB Testing software suite from scratch :) We needed simple yet advanced features such as multivariate tests & heatmaps etc., however what ended up working best for us were single variable "A" vs Single Variable B". The ability to track conversions in real time. Also the ability to create different variations of the same page and then track which one converts best. The reporting system isn't very intuitive and can be difficult to understand at times. It's not easy to see what pages are converting well, so it's hard to make changes that will improve them. We've been able to learn about our most effective pages and get them more traffic by optimizing them with SiteSpect.