I like that it allows me easy access by searching through all my emails, as well as having filters for different types of messages (important vs non-urgent). It's also pretty inexpensive compared with other products in this space! The only thing about unrolling which could be improved would probably have something do deal more specifically w/ sorting out your most important communications from others who are just checking up or sending you updates via direct message / etc - but those aren't necessarily things we can control at least not yet anyway so there ya go :) Have been using since before @unrolledme officially existed & am still very happy overall!! Easy way t keep track ooohh incoming mail without feeling overwhelmed haha.