I like how easy it was for me as an individual to set up my own page, which helped me build more traffic from other sources than Facebook ads alone. There are so many options that it can be overwhelming at first. Also, sometimes Google will update something about your site (such as removing images or changing text) without giving you enough notice. It's worth looking into! For now, we're using this primarily for our blog but have also started adding in some eCommerce functionality once we get things working properly/optimized.