I've been using this tool since 2014 when it was first released by my colleague Nick DePaula at The Content Factory (now known as Outbrain). Since then we have worked together multiple times during different projects where content marketing solutions were needed including our new startup project called Lateralize which launched last year! If anything they really know what works best so that's very reassuring - especially considering all of those years working alongside each other :) We're able build campaigns quickly due to its intuitive design features but also because there are many ways available within one campaign such as creating custom segments or targeting specific locations/geographical areas etc.. You will need some knowledge around SEO though otherwise learning curve might be quite steep if not already familiarized before starting out from scratch!! This shouldnt deter any beginner who has previous experience under his belt however just make sure you do some research beforehand regarding how advanced tools like these functions work behind-the scenes. Our biggest challenge now would.