The best part of using gainful is that it helps you with all your marketing needs, whether it be lead generation or nurturing leads for sales people. It's also very easy to use. I like how there are different templates available so you can easily create something unique without having to spend hours trying to figure out what works best. There aren't any downsides as far as I know but if anyone does have anything else they would want to add please let me know! We've been able to automate our processes which has helped us save time and money.