Having purchased at least 100 Lightning to USB cables for my small business over the past few years, I've gained some insight into the durability of these cables given the significant wear and tear they take in our work environment . Without a doubt, any member of our team who owns one of these cables will never part with it. They are torn, twisted, overheated, sometimes used as shackles, and used for many other non-recommended purposes. They continue to be abused and continue to work.