I like how easy it was to use, as well that you can customize your own features with plugins or whatever functionality/feature needed! It's not much but what do we need? The only downside about this platform would be if they are going through some kind of changes (as many other platforms). If there aren't any change coming up then no problem at all because everything works fine so far! We're using azuremobileplatform mainly for our CRM system which helps us manage clients better than before when working alone without having an assistant manager who could help me out more often while managing them remotely from my home office where i'm currently living now :D.