Bought this cable for a very specific application. We have a plug in the front of our pantry, but we have a freezer in the back. We had a longer thick yellow cord which was great for power, but 1. it stuck out like a sick hub and 2. the plug occasionally popped out and the freezer defrosted. This fork feels heavy enough to support the power of our freezer. It's white and long enough to be frozen, so it goes better with baseboards. And thankfully, the connector is flat and the cable exits at the bottom, so it's less likely to partially detach as it's thinner. Works well so far, will update if problems arise, but happy with purchase so far. I couldn't find anything like this in the store.