I like that it's so easy to use, there is nothing complex about this software at all! It makes life easier from finding keywords in your content back when you were looking through articles or blog posts trying find what keyword was most important to rank well with search engines etc..The fact they're also constantly updating their product helps keep my website updated as much if not more than other competitors out here who have better resources available but lack updates which could potentially be damaging? Nothing really bad just wish we had some support team behind us because sometimes certain things can get overlooked by others working alongside them (we are two people).
Keeping track of key words used within our business - whether its marketing material written up internally using an intranet site called 'the writer' along side social media channels such as Twitter & Facebook where customers give feedback via questions posed directly after.