1 Level
775 Review
54 Karma
Review on Locus by Nathan Akers
Very effective marketing automation software
The most useful part of Locus is that it allows us to target all our leads with one campaign which has been very helpful in my work place. We can also segment the leads and send them different messages depending on their behaviour. Also, we are able to track performance of each lead from the start till end stages of the customer journey. There is nothing I dislike about this tool. It does what it should do and all the reports are easy to interpret. If you want to target your leads effectively then you should use Locus. For me, it helps us increase conversion rates by reaching out to right audience at right time. This increases sales for our business.
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Pros
- Segmenting tools available within locus makes targeting easier than ever before! Using such segmentation methods like geo location or customised interests will help brands reach more people they would otherwise not have reached using other marketing channels alone
Cons
- Nothing much as far i am aware but there could be some minor bugs here &there
