It does NOT look like the bright and strong or really shiny thing I've always known. It's just like all of their other arm&hammer toothpastes. Baking soda just makes me sick. I can't do it I used a bright and strong one which then turned into a really bright one. then fell off the market and right? Don't waste your money buying; I'm hoping for the old formula. This formula is apparently dead and gone (rolls eyes)
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