I like that it has all my contacts in one place so they are available when needed without having them scattered throughout other programs or devices! It is easier than using excel sheets because you don't have anything else open while searching through your old messages/emails etc which makes this program perfect if used often enough!! Would love an option where we could search by exact words instead just keywords only please. Great way keep track of important information from previous years especially relating back into our current business relationships even though there may be some outdated info within these archived files (I know its not ideal but sometimes life happens).