I like it because of its ease in use for all kinds of translations; you can do complex ones as well as simple text editing which would help me during my work with other software such as Photoshop or Illustrator.
It's very easy to learn by yourself due to how intuitively designed everything looks and feels. The only thing I dislike about this program is when they add new features there are no tutorials available so if something goes wrong then we have nothing but our own knowledge. This has helped us translate texts into different languages easily without having time wastage doing so.