Although not a product feature, I found that customers including me were not introduced to this USB format as of June 2020, so none of us knew how it worked and there were no instructions . We finally played with it long enough to find out. The part that stores the data is a small tab that comes out of the larger holder. the bracket itself is made of solid plastic, the electronics are not involved. You press the back of the holder and the extension extends. It snaps back into place when you return it to the hard hold position. We had a lot of trouble finding labels to match the card to explain to customers how to use it and what's in storage, but we finally found workable solutions. .Right now it's too new for most people to understand what it is and how to use it. Now it's also a great positioning element to show customers you're on the cutting edge by adopting the latest technological innovations early on. For this reason I tend to use it instead of the traditional USB stick format. Over time, people will take notice of this format and it will lose its innovative appeal. So here's an example where early adopters might find a slight competitive advantage, though not a sustained advantage for too long I suspect. We strive for the "wow" effect in everything we do. It makes a good first impression, but only if you put labels on it that let the customer know what it is and how to use it. It also reduces packaging problems as it is the actual size of a credit card and attaches well to a customer's briefcase. for distribution or presentation. We used to use a traditional flash drive packaged in a clear plastic box with a magnetic lid. This bulk proved to be a problem when packing, while this drive's slim form factor is thin enough that it's not an issue.
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